Hello, I'm BONJ.

BONJ is an independent fashion label founded by designer Iccha Bajaj, creating conceptual unisex clothing, accessories and petwear in very small quantities. Sculptural silhouettes, oversized proportions and unexpected details define the brand, with reclaimed denim, organic cotton and vegan leather shaped through hand pleating, weaving, embroidery and fabric manipulation. Inspired by the bond between humans and animals, BONJ brings together expressive design, considered craftsmanship and a commitment to animal welfare. Open to styling, editorial, retail and creative collaborations.